Pet Supplies
PetSafe
A scalable Shopify experience that makes a large pet product catalog easier to navigate, filter, and buy from.
PetSafe Ireland offers a broad range of pet products covering dogs, cats, training, feeding, and accessories. With a large and diverse catalog, customers need to find the right products quickly and move between categories without confusion. We built and optimized a user-friendly Shopify experience that improves product discovery, simplifies catalog navigation, and supports ongoing growth.
01 — The challenge
A storefront that needed to make a big catalog easy to shop.
PetSafe Ireland offers a broad range of pet products covering dogs, cats, training, feeding, and accessories. With a large and diverse catalog, customers need to find the right products quickly and navigate between categories without confusion.
As the catalog grows, keeping categories clear, filtering simple, and the mobile experience consistent becomes increasingly important. The challenge was to focus on easy category navigation, effective filtering, and a smooth shopping journey across desktop, tablet, and mobile.
02 — The approach
How we got there.
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Store development
Developed and optimized the Shopify experience to support a large and evolving pet product catalog.
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Catalog experience
Structured categories and product journeys so customers can navigate the extensive range more easily.
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Filtering & discovery
Made it easier for customers to narrow down products and find solutions relevant to their pets’ needs.
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Mobile, CRO & support
Optimized navigation, CTAs, and touchpoints on every device, with ongoing growth-focused support.
03 — The impact
Results, in the numbers that matter.
- CONVERSION RATE
- +16%
- Store-wide improvement
- REVENUE
- +25%
- Growth after the redesign
- MOBILE CONVERSION RATE
- +14%
- Stronger mobile shopping journey
- ADD-TO-CART RATE
- +19%
- Easier product discovery
04 — The experience
What it feels like to use.
PetSafe Ireland’s catalogue covers dogs, cats, training, feeding, and accessories, and every pet owner arrives with different needs. Shoppers needed to move between categories, filter products, and check out easily on a phone as well as on a desktop. The brand needed a storefront that made finding the right product quick and simple.
Storefront
Product presentation and key information were refined so shoppers can evaluate each product easily. Clear CTAs guide them from “Explore” to “Evaluate” to purchase.
Let's build
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