Naturalé
A discovery-first experience built for modern beauty commerce.
About Bristm
Brristm is a Shopify and AI commerce agency. We help brands design, build, migrate and grow their Shopify stores, and we make Shopify apps to help merchants use to sell more. Everything we do starts with one question: will this help the business grow?
12
Years building on Shopify
1500
Shopify projects delivered
30
Shopify experts in-house
~6Weeks
Average time to launch a new store
FROM OUR FOUNDER
Great commerce isn't about more technology. It's about a Shopify store that sells well and AI that quietly handles the busywork.
WHO WE ARE
Ecommerce has moved from simple online stores to AI-powered shopping. We exist to help Shopify merchants make that shift, from building a strong store today to using AI that keeps it growing tomorrow.
We believe commerce should be easy, for merchants who run the store and for the customers who shop it. When buying is simple and running the store is simple, brands grow.
Our mission is to help ecommerce owners build their brand on Shopify and keep it growing, with the right store, the right tools and a team that stays with them.
WHAT WE DO
One team for strategy, design, development and growth, so nothing gets lost between agencies.
Custom Shopify themes and features, built to be fast and easy for your team to update.

Checkout customisation, B2B, Shopify Markets and multi-store setups for high-volume brands.

A fresh design and a better buying journey, without losing your data or search rankings.

Move from WooCommerce, Magento or a custom platform to Shopify with every product, customer and URL intact.

Product configurators, bundles, subscriptions and custom apps built for how you sell.

Connect Shopify to your ERP, CRM, 3PL and marketing tools.

Speed fixes, A/B tests and UX improvements that lift conversion and order value.

AI agents, workflow automation and AI-ready product data that save your team time and help your store get found in AI shopping assistants.


HOW WE WORK
Before we design or build anything, we look at your numbers, your customers and your team, and agree what success looks like.
We recommend the simplest thing that will work. Shopify's built-in features first, custom code only where it pays off.
We build stores and Shopify apps, so we know the platform from both sides, themes, checkout, Shopify Plus and the App Store.
We add AI where it saves time or brings in sales, like support agents, product data automation and making your products easy for AI shopping assistants to find.
Most of our clients keep working with us after go-live for support, improvements and growth.
Our Capabilities
We've grown the same way our clients have. We started by building online stores, went deep on Shopify, then added migrations, growth work and now AI, because that's what merchants needed next.
We started by building online stores for growing brands, focused on one thing: making it easy for customers to buy.
We made Shopify our home since 2014, building custom themes, Shopify Plus stores and our own Shopify apps, starting with Rebolt Product Bundle in 2018.
As clients grew, we helped them move to Shopify from other platforms and stayed on to support and improve their stores.
We added CRO, speed and SEO work, so the stores we build don't just launch well but keep selling more.
Today we build AI agents, automation and AI-ready stores, so our clients are ready for how people will shop next.
Our Team
Behind every store we build is a team of designers, Shopify developers and growth specialists. You get a dedicated project manager who keeps you updated at every stage and is your one point of contact for all your questions.
Our team is made up of Shopify developers, designers, SEO and CRO specialists, and AI engineers who work together on every project. The people who plan your store are the same people who build it and support it after launch, so you always know who to talk to and nothing gets lost along the way.

Plan your store, product catalogue and buying journey around how your customers shop.
Build custom themes, apps, integrations and AI features on Shopify.
Improve speed, SEO and conversion rate after launch.
Keep your store running smoothly and plan what to build next.
A discovery-first experience built for modern beauty commerce.
We simplified product discovery, account-based purchasing, pricing, and repeat ordering while connecting the storefront to the systems behind the business.
We transformed a growing product catalog into a clearer, faster shopping experience with improved navigation, collection architecture, responsive design, and performance optimization.
WORK WITH US
Tell us where you are, a new build, a migration, or scaling what you've already got and we'll show you exactly how we'd approach it.