
FASHION & APPAREL
A Shopify fashion store built around product discovery
We rebuilt the store with clearer navigation, stronger filters and a smoother mobile checkout, so shoppers could find styles faster and buy with confidence.
SHOPIFY AGENCY FOR PET BRANDS
BRISTM does pet supplies ecommerce development on Shopify for pet food, treat, care and accessory brands. We build auto-ship so owners never run out of food, filters by species, breed and size, feeding and care guides, delivery rules for 15kg bags and crates, and loyalty that rewards the regulars. We moved PetSafe Ireland to Shopify with no downtime.
76
Fashion & lifestyle stores launched
12
Fashion categories served
30
Average lift in conversion rate
24/7
Support during launches and sales
WHY BRISTM
A dog owner knows the brand, the flavour and the bag size. They want it on the doorstep before the last scoop, and they want a new lead or toy in the same box. As a Shopify agency for pet brands, BRISTM builds stores around that routine: auto-ship, pet profiles, quick reorder and rewards. We also build our own subscription and bundle apps for Shopify.


THE CHALLENGE
A pet store website development project is not a normal catalogue build. Food is heavy and reordered on a cycle. Owners shop for a specific animal, read labels like a nutritionist and ask “is this safe for my puppy?”. These are the problems we fix most often.
“Will this fit a Labrador or a Chihuahua?”
Filters by species, life stage, breed size and diet, built on Shopify metafields. Harness and bed pages show size charts by weight and chest, so fewer items come back.
“We ran out of food again.”
Auto-ship with Utterbond Subscriptions: delivery every 2, 4 or 6 weeks, subscribe-and-save pricing, and a portal where owners skip, delay or switch flavour themselves.
“Is this food right for my dog?”
Ingredient, analytical constituent and feeding guide fields on every food page, plus care and nutrition articles your vet or nutritionist signs off before they go live.
“The AI assistant sent me to a marketplace.”
We structure species, breed size, life stage and ingredient data so ChatGPT, Gemini and Copilot read your range correctly, and add an on-site assistant that answers from it.
PET ECOMMERCE SERVICES
Pet supplies ecommerce development means building a store around repeat food orders, fit by breed and size, and heavy deliveries. BRISTM covers all of it on Shopify, from design and auto-ship to migration, loyalty and AI support. Most pet brands start with the store and auto-ship.

Shop by pet first: dog, cat, small animal, then life stage and breed size. Product pages lead with bag sizes, flavours and a feeding guide.

Auto-ship every 2 to 8 weeks on Utterbond, with subscribe-and-save pricing, a self-serve portal and failed payment retries so food keeps arriving.

Products, customer accounts, past orders and 301 redirects moved to Shopify with no downtime, as we did for PetSafe Ireland.

Points on every refill, birthday treats from a pet profile, and Klaviyo flows that remind owners before food runs low or a flea treatment is due.

An AI assistant that finds the right food by age, size and diet, changes auto-ship dates and passes health questions to your team in Gorgias.

Feeding calculators, "complete the bowl" bundles with Rebolt, free delivery thresholds and checkout offers with AddUp, tested one change at a time.
WHAT WE PLAN FOR
Pet ecommerce on Shopify goes wrong in the warehouse and the delivery van as often as on the product page. A 15kg bag costs more to ship than it seems, food has a best-before date, and owners buy for more than one pet. We plan for this before design starts.
Weight-based rates, surcharges for crates and beds, and checkout rules for heavy items that hide options your courier can't handle.
Owners save each pet's name, breed, age and diet in their customer account, so recommendations and reminders fit the animal.
Auto-ship cadences matched to bag size and feeding amount, with skip, delay and flavour swaps the owner controls.
Best-before and batch data from your warehouse, and product copy for flea, tick and supplement lines checked by your adviser.
Bundles and quick reorder for homes with a dog and a cat, keeping stock accurate for every item in the box.
Pet Supplies
BRISTM moved PetSafe Ireland's store to Shopify: products, customer accounts, old orders and URL redirects. Customers kept their logins and order history, search rankings were protected by redirects, and the store stayed live throughout the switch.

A Shopify fashion store built around product discovery
We rebuilt the store with clearer navigation, stronger filters and a smoother mobile checkout, so shoppers could find styles faster and buy with confidence.
2400+
Products migrated
8500+
Customer accounts moved
12000+
Past orders carried over
1800+
URLs redirected
Pet supplies ecommerce FAQ
Still unsure? Write to us at hi@bristm.com and a pet supplies ecommerce specialist will reply.
Pet supplies ecommerce development is building an online store for pet food, treats, health care and accessories. BRISTM builds these on Shopify, with auto-ship for food, filters by species, breed size and life stage, feeding guides on product pages, delivery rules for heavy items, and loyalty for repeat buyers.
BRISTM projects start from $5,000. A pet store on a customised Shopify theme usually takes 8 to 10 weeks, and a fully custom build takes 3 to 6 months. Auto-ship, pet profiles, loyalty, migration from another platform and the number of products all affect the final quote.
Shopify needs a subscription app for auto-ship. We use Utterbond Subscriptions, our own app, to offer delivery every few weeks with a subscribe-and-save price. Owners skip, delay or swap flavours in a portal, and failed payments are retried. Utterbond has a free plan with a 2% fee per subscription order.
We set weight-based shipping rates in Shopify, add surcharges or separate rates for crates and beds, and use checkout rules to hide delivery options that can't take heavy parcels. Free delivery thresholds can be set so a 12kg bag qualifies without losing you money on each order.
Yes. When we moved PetSafe Ireland to Shopify, we migrated products, customer accounts, old orders and URL redirects, with no downtime. Customers can see past orders in their Shopify account, and redirects send old links and search traffic to the right new pages.
Usually yes, but rules differ by product and country. Some pet medicines need a vet's prescription or a registered seller. We check which lines Shopify and your payment provider accept in each market, and set up product copy so your adviser can approve every health claim before launch.
Yes. We build AI assistants that recommend food and accessories using your product data: species, breed size, life stage and diet. They can also change auto-ship dates and track orders. Anything about symptoms or medical care is passed to your team, never answered by the AI.
PET ECOMMERCE INSIGHTS
Guides from our pet store work and from running subscription and bundle apps on Shopify.

Why "every 4 weeks" isn't right for every bag.

Weight rates, thresholds and checkout rules that work.

Products, accounts, old orders and redirects, step by step.
LET'S BUILD YOUR FASHION STORE
Tell us where your brand is today, a new launch, a redesign, a migration or scaling to new markets. As a Shopify agency for fashion brands, we'll reply with a clear plan, timeline and quote.