SHOPIFY WHOLESALE WEBSITES FOR TRADE SELLERS
BRISTM does wholesale ecommerce development on Shopify for distributors, manufacturers and brands that sell to trade. Each buyer logs in to their own catalogue and prices, orders by the case in a quick order list, pays on net terms, and every order reaches your ERP. Run it next to your DTC store, on one Shopify admin.
76
Fashion & lifestyle stores launched
12
Fashion categories served
30
Average lift in conversion rate
24/7
Support during launches and sales
WHY BRISTM
Most wholesalers run on PDFs, spreadsheets and a sales rep's inbox. Buyers want to log in, see their own prices and stock, reorder last month's order and get an invoice on terms. BRISTM builds wholesale ecommerce for manufacturers and distributors on Shopify, set up around how you already sell. For platform build and Shopify Plus setup, see our Shopify B2B development service.
THE CHALLENGE
B2B ecommerce for distributors and manufacturers is not a retail store with a discount code. Every account has its own prices, order minimums, delivery sites and payment terms, and the order has to land in your ERP correctly. These are the four problems we hear most.
“I still email my orders to a rep.”
A wholesale ordering portal where buyers log in, search by SKU, fill a quick order list and reorder past orders in two clicks, on desktop or on the warehouse floor.
“Why can't I order 7 units?”
Quantity rules in Shopify: minimums, maximums and case-pack increments per product and catalogue, with volume pricing shown before the buyer adds to cart.
“We pay on net 30, not by card.”
Shopify payment terms (net 7 to 90, or due on fulfilment) per company location, with vaulted cards, credit checks from your ERP and invoices sent automatically.
“Can I just ask for my usual order?”
An AI agent for trade buyers that reorders, checks stock and order status from your data, and structured product data so AI search tools read your range correctly.
WHOLESALE ECOMMERCE SERVICES
Wholesale ecommerce development gives trade buyers a login where they see their own catalogue and prices, order in the right quantities and pay on terms, while orders flow to your ERP. BRISTM builds this on Shopify, including hybrid stores that serve consumers and trade together.
A trade portal buyers can use without training: SKU search, stock by warehouse, case packs, spec sheets and their own prices once logged in.
Quick order lists, CSV upload, saved lists and one-click reorder from past orders, so a 60-line order takes minutes, not a morning.
Two-way sync with NetSuite, Business Central, SAP Business One or Odoo for prices, stock, credit limits and invoices. We move your trade customers to Shopify too.
Draft orders built by reps and sent for approval, orders placed on behalf of buyers, and quotes that convert to orders at checkout.
One Shopify store with a public DTC storefront and a trade login. Separate catalogues, prices and checkout rules, one stock pool and one admin.
Shopify Flow rules for order approval and credit holds, an AI agent that reorders and answers stock questions, and invoice reminders on autopilot.
WHAT WE PLAN FOR
Wholesale ecommerce for manufacturers breaks on data, not design. Price lists with thousands of lines, customers with ten delivery sites, credit limits kept in the ERP. We map how you trade today, then decide what Shopify handles natively and what needs custom work.
Company profiles with several buyers, delivery sites and billing addresses, each with its own permissions and terms.
Customer-specific catalogues and price lists, fixed or percentage-based, planned against your Shopify plan's catalogue limits.
Minimums, maximums, case-pack increments and volume price breaks set per product, so every order is one you can ship.
Net terms, deposits, credit limits and on-account ordering, with B2B checkout rules for PO numbers and delivery notes.
Stock, prices, customers and invoices synced from your ERP on a schedule you control, with errors logged, not lost.
B2B & Wholesale
Perma Brands, a distributor of branded consumer goods, took orders by email and spreadsheet. BRISTM built a Shopify wholesale store with company accounts, customer price lists, quick order and ERP sync, so buyers order and pay on terms online.
Perma Brands moved trade ordering to a Shopify wholesale portal
Perma Brands, a distributor of branded consumer goods, took orders by email and spreadsheet. BRISTM built a Shopify wholesale store with company accounts, customer price lists, quick order and ERP sync, so buyers order and pay on terms online.
3×
Faster order processing
40%
Reduction in manual order entry
2
New markets launched on Shopify
500+
Trade accounts onboarded online
Wholesale ecommerce FAQ
Still unsure? Write to us at hi@bristm.com and a wholesale ecommerce specialist will reply.
Wholesale ecommerce development is building an online ordering channel for trade customers. Each business buyer logs in to see its own catalogue and prices, orders in set quantities and pays on agreed terms. BRISTM builds this on Shopify, connected to your ERP, as a trade-only store or next to your DTC store.
Yes. Since April 2026, Shopify's Basic, Grow and Advanced plans include company profiles, payment terms, volume pricing and up to three active B2B catalogues. Shopify Plus adds unlimited catalogues assigned to individual companies and locations, plus partial payments and deposits. We help you pick the right plan for your price lists.
Wholesale pricing on Shopify is set with catalogues. Each catalogue holds a price list, as fixed prices or a percentage off retail, plus volume price breaks and quantity rules. You assign catalogues to companies or markets. We usually import price lists from your ERP so they stay in sync.
Yes. A hybrid store shows retail prices to the public and trade prices, quantity rules and payment terms to logged-in company buyers. Both share one product catalogue, one stock pool and one admin. We set up separate checkout rules and content so each audience only sees what applies to them.
Yes. Shopify payment terms let you offer net 7, 15, 30, 45, 60 or 90 days, or payment due on fulfilment, set per company location. Buyers place orders without paying upfront and receive an invoice. We can also check credit limits against your ERP before an order is accepted.
We connect Shopify to common ERPs such as NetSuite, Microsoft Dynamics 365 Business Central, SAP Business One and Odoo, using proven connectors or custom middleware. Typical syncs are products, stock, customer-specific prices, companies, orders and invoices. We agree which system owns each piece of data before building.
Yes. We build AI agents that let trade buyers reorder, check stock and track deliveries by chat or email, using their own prices and quantity rules. The agent drafts the order for the buyer or rep to confirm. Clean product data also helps ChatGPT and Gemini describe your range correctly.
WHOLESALE ECOMMERCE INSIGHTS
Practical guides for distributors and manufacturers taking trade orders online.
What fits on Advanced and when you need Plus.
Prices, stock, credit and invoices, mapped before you build.
LET'S BUILD YOUR FASHION STORE
Tell us where your brand is today, a new launch, a redesign, a migration or scaling to new markets. As a Shopify agency for fashion brands, we'll reply with a clear plan, timeline and quote.
