SHOPIFY AGENCY FOR BEAUTY BRANDS
Beauty ecommerce development for skincare, makeup and hair care brands.
BRISTM handles beauty ecommerce development on Shopify for skincare, makeup and hair care brands. We build the parts beauty shoppers rely on before they buy: shade finders, skin-type quizzes, clear ingredient lists, routine bundles and refill subscriptions. Then we keep the store fast on mobile and readable by AI shopping assistants.
BRISTM in numbers
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76
Fashion & lifestyle stores launched
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12
Fashion categories served
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30
Average lift in conversion rate
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24/7
Support during launches and sales
WHY BRISTM
We make beauty products easy to choose on a screen, where nobody can swatch.
Beauty shoppers decide on shade, skin type and ingredients, and they can't test anything online. As a Shopify agency for beauty brands, BRISTM plans the store around those decisions. We map your catalogue to shades, concerns and routines, build the tools that guide the choice, and connect subscriptions, reviews and email so a first order leads to a refill.
- Shade & skin matching
- UX & Design
- Shopify Development
- Refills & Retention
THE CHALLENGE
Selling beauty online comes with problems other categories don't have.
A cosmetics ecommerce website has to replace the counter: the swatch, the tester and the adviser who knows which serum suits oily skin. It also has to meet labelling rules and get customers back before the bottle runs out. These are the four gaps we see most.
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Shade matching
“I can't tell which shade suits me.”
We build shade finders that match by undertone, depth or a shade the customer already owns. Every shade gets real swatches on several skin tones, to cut wrong-shade returns.
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Ingredient trust
“I need to check every ingredient first.”
Full INCI lists live in Shopify metafields, with ingredient pages built from metaobjects. Shoppers filter by fragrance-free, vegan or skin concern. Your team approves every claim before it goes live.
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Running out
“I ran out and bought elsewhere.”
Refill subscriptions with Utterbond, timed to the size of each product. Klaviyo sends a reminder before the product runs out, and customers can skip, swap or pause in their portal.
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AI visibility
“My AI assistant suggested another brand.”
We put shade, skin type, key actives and size into structured product data, so ChatGPT, Gemini, Copilot and Shopify's Agentic Storefronts can read and recommend your products correctly.
BEAUTY ECOMMERCE SERVICES
Beauty ecommerce development, from the first swatch to the fifth refill.
Six services cover the whole store: design, custom Shopify development, migration, marketing, AI and conversion work. Most beauty brands start with one or two and add the rest as the range grows.
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Skincare Shopify store design
Product pages built on swatches, textures, before-and-after images with consent, and "how to use" steps. Collections by concern and skin type, not just by product type.
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Shopify development for cosmetics brands
Shade finders, skin-type quizzes, INCI metafields and custom theme sections. Shopify Functions for gift-with-purchase and tiered discounts without fragile scripts.
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Migration to Shopify
We move products, shade variants, customers, order history, reviews and active subscribers to Shopify, with 301 redirects so search rankings carry over.
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Growth marketing for beauty brands
Klaviyo flows by skin concern and product size, review and UGC collection, and a Google Shopping feed that lists each shade correctly.
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AI & automation
An AI shade and routine assistant trained on your catalogue, ingredient questions answered from your own data, and a handoff to your team for anything medical.
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Conversion rate optimisation
Tests on swatch layouts, sample add-ons and routine bundles, free-gift thresholds in the cart, and checkout offers through AddUp Checkout Customizer.
WHAT WE PLAN FOR
Built around how beauty is made, labelled and rebought.
Before we design a page, we plan the parts of a beauty business that decide whether the store works: how shades are structured, what the label must say, how samples are handled, when customers reorder and where else you sell.
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Shades and variants
One product per shade family or combined listings: we pick the structure that keeps filters, reviews and Google Shopping accurate.
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Labelling and claims
INCI order, allergens and claims planned against EU Cosmetics Regulation 1223/2009, UK rules or MoCRA in the US, then signed off by your team.
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Samples and minis
Sample add-ons, trial sizes and gift-with-purchase rules that don't break stock counts or margin.
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Reorder cycles
Refill schedules and reminders set per product size, so a 30 ml serum and a 200 ml cleanser aren't on the same timer.
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Markets and stockists
Shopify Markets for currencies and languages, Shopify POS for pop-ups, and Shopify B2B for salons and retail stockists.
Beauty ecommerce FAQ
Questions? We've got answers.
Still unsure? Write to us at hi@bristm.com and a beauty ecommerce specialist will reply.
Beauty ecommerce development covers designing and building a Shopify store for skincare, makeup or hair care. At BRISTM that means product pages built on swatches and ingredients, shade finders or skin quizzes, subscriptions for refills, a clean product data setup and the marketing tools that bring customers back.
BRISTM projects start from $5,000. A beauty store on a customised Shopify theme usually takes 8 to 10 weeks. A fully custom build takes 3 to 6 months. The final price depends on your catalogue size, custom tools like shade finders, and the number of markets you sell in.
Yes. We build shade finders that match by undertone, depth or a shade the customer already uses, and skin-type quizzes that recommend a routine. Results link to real products and variants, can add a full routine to the cart, and pass answers to Klaviyo for follow-up emails.
Store the full INCI list in a product metafield, in the order on your label, and show it in a clear tab on the product page. Key actives and allergens can link to ingredient pages built with metaobjects. This keeps one source of truth for the website, feeds and AI assistants.
Yes. We set up refill and subscribe-and-save plans with Utterbond Subscriptions, our own Shopify app, rated 4.7 stars. Customers can pause, skip or swap products in their portal, and failed payments are retried automatically. LORE SKINCARE, a US brand, reviewed the app as "easy to work with".
Yes. We move products and shade variants, customers, order history, reviews and active subscribers to Shopify. We map every old URL to a 301 redirect, test the new store against the old one, and plan the switch-over for a quiet trading day to avoid lost orders.
AI assistants recommend what they can read and trust. We add shade, skin type, key ingredients, size and usage to structured product data and schema, and connect your catalogue to Shopify's Agentic Storefronts where available. Clear, accurate data helps ChatGPT, Gemini and Copilot match the right product to the right question.
LET'S BUILD YOUR FASHION STORE
Ready to build a Shopify fashion store that works harder?
Tell us where your brand is today, a new launch, a redesign, a migration or scaling to new markets. As a Shopify agency for fashion brands, we'll reply with a clear plan, timeline and quote.