Shopify Store Development
Beach Bunny
A premium Shopify storefront built to make a large swimwear catalog easier to explore and simpler to buy from.
Beach Bunny Swimwear is a premium swimwear brand where visual presentation, product discovery, and a seamless shopping experience play an important role in the customer journey. Our focus was to strengthen the Shopify storefront and create a smoother shopping experience across desktop, tablet, and mobile.
01 — The challenge
A storefront that needed to feel as premium as the brand.
Beach Bunny Swimwear is a premium swimwear brand where visual presentation and product discovery play an important role. Customers need an easy way to explore collections, view product details, and navigate the store across devices.
As the product catalogue grows, maintaining clear navigation, engaging product pages, and a consistent mobile experience becomes increasingly important. The challenge was to focus on intuitive browsing, strong product presentation, and a seamless shopping journey across desktop, tablet, and mobile.
02 — The approach
How we got there.
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Store development
Developed and optimised the Shopify storefront, establishing a scalable foundation for Beach Bunny’s DTC eCommerce operations.
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UI/UX design
Focused on visual hierarchy, navigation, and product presentation, balancing brand aesthetics with usability and conversion.
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Mobile & CRO
Optimized the storefront across mobile, tablet, and desktop, and refined product pages, CTAs, and friction points from discovery to purchase.
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Growth & support
Supported ongoing growth through continued optimisation, maintenance, and technical support as the store evolves.
03 — The impact
Results, in the numbers that matter.
- CONVERSION RATE
- +18%
- Store-wide improvement
- REVENUE
- +24%
- Growth after the redesign
- MOBILE CONVERSION RATE
- +16%
- Stronger mobile shopping journey
- ADD-TO-CART RATE
- +21%
- Better product discovery and evaluation
04 — The experience
What it feels like to use.
Beach Bunny’s catalogue is large, and the brand is built on visual presentation. Shoppers needed to browse collections, compare styles, and check out with confidence on a phone as easily as on a desktop. The brand needed a storefront that made discovery effortless and kept key conversion touchpoints clear, without losing the premium feel that defines it.
Storefront
Beach Bunny’s catalog is broad, and the brand depends on strong visual presentation. The storefront needed to make collections easy to explore and help shoppers find relevant swimwear quickly, without losing the premium feel. We improved collection organization, navigation, and product presentation, so browsing feels clear and consistent across desktop, tablet, and mobile.
Let's build
Ready to build a store that thinks for itself?
Tell us where you are new build, migration, or scaling what you've already got and we'll show you exactly how we'd approach it.