Food & Beverages

Danta Herbs

A structured Shopify storefront that makes a broad herbal tea range easier to browse, filter, and buy.

Danta Herbs offers a diverse range of natural herbal tea and wellness-focused products. With a broad product range, customers need an easy way to browse collections, filter products, understand details, and buy with confidence. We built a structured, user-friendly storefront that improves product discovery and gives shoppers a smooth, conversion-focused experience.

Nexa Outfitters storefront on mobile
Client
Danta Herbs
Year
2025
Duration
14 weeks
Role
Development, UI/UX Design, CRO, Growth Marketing
Stack
Shopify, Mobile-Responsive Design

01 — The challenge

A product range that needed to be easier to shop. 

Danta Herbs offers a diverse range of natural herbal tea and wellness products. With a broad catalogue, customers need an easy way to browse collections, filter products, understand product details, and buy with confidence.

A large herbal tea range can make discovery difficult when shoppers have different preferences. The challenge was to build a structured, user-friendly storefront with clear collections and easier filtering, so customers can find, understand, and purchase the right products on any device.

Laptop and phone showing the new storefront

02 — The approach

How we got there.

  1. Store development

    Developed and optimized the Shopify storefront as a flexible foundation for the herbal product catalog. 

  2. Collection structure

    Organized products into clearer collections so browsing is more intuitive and shoppers find relevant products faster. 

  3. Product filtering

    Improved filtering and navigation so customers can narrow down the range based on their preferences. 

  4. Mobile & CRO

    Optimised product pages, CTAs, and key touchpoints across smartphones, tablets, and desktops, with growth-focused improvements on top. 

03 — The impact

Results, in the numbers that matter.

CONVERSION RATE
+18%
Store-wide improvement
REVENUE
+22%
Growth after the redesign
MOBILE CONVERSION RATE
+15%
Stronger mobile shopping journey
ADD-TO-CART RATE
+17%
Better product discovery and evaluation

04 — The experience

What it feels like to shop. 

Danta Herbs offers a broad range of natural herbal teas and wellness products, and shoppers arrive with different preferences and needs. The storefront was shaped to make that range easy to browse, filter, and understand, so customers can find the right product and buy with confidence on any device.

Laptop and phone showing the new storefront
Storefront shown on laptop and phone

Storefront

Products are organized into clear collections, with filtering that lets shoppers narrow a large herbal tea range to what suits them. The structure gives customers clearer pathways to browse and find relevant products faster.

The BRISTM team collaborating in the office

Let's build

Ready to build a store that thinks for itself?

Tell us where you are new build, migration, or scaling what you've already got and we'll show you exactly how we'd approach it.