Shopify Store Development
PureEatiz
A clean, conversion-focused Shopify storefront that helps customers discover the right coffee and order with confidence.
PureEatiz is a modern DTC coffee brand focused on delivering its products directly to customers online. For a growing food and beverage brand, the store has to make products easy to discover, understand, and purchase while building enough trust for customers to order with confidence. We built a Shopify storefront around product discovery, presentation, reviews, merchandising, and growth.
01 — The challenge
A coffee brand that needed to turn interest into orders.
PureEatiz is a modern DTC coffee brand that sells directly to customers online. As a DTC brand, its store has to turn product interest into purchases while clearly communicating the value of what it sells.
Shoppers can’t taste the coffee before they buy, so trust matters as much as discovery. The challenge was to build a simple, engaging store with strong product presentation, visible reviews, and clear merchandising, so customers can find the right coffee and move confidently toward purchase on any device.
02 — The approach
How we got there.
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Store development
Developed the Shopify storefront as a flexible foundation for PureEatiz’s DTC eCommerce business.
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Product presentation
Focused on clear product imagery, information, benefits, and CTAs, so products are easier to understand and evaluate.
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Reviews & trust
Integrated customer reviews and trust-focused elements to help shoppers feel more confident when considering products.
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Mobile, CRO & growth
Optimized merchandising, navigation, and CTAs across smartphones, tablets, and desktops, with growth-focused improvements on top.
03 — The impact
Results, in the numbers that matter.
- CONVERSION RATE
- +21%
- Store-wide improvement
- REVENUE
- +26%
- Growth after the redesign
- MOBILE CONVERSION RATE
- +17%
- Stronger mobile shopping journey
- ADD-TO-CART RATE
- +20%
- Better product discovery and evaluation
04 — The experience
What it feels like to use.
PureEatiz sells coffee directly to customers, so shoppers need to understand a product and trust it before they order. They needed to find the right coffee, read what others think, and check out easily on a phone as well as on a desktop. The brand needed a storefront that made that journey simple and built confidence at every step.
Storefront
The storefront gives PureEatiz a clean, user-friendly foundation for selling directly to customers. Merchandising and navigation were improved so shoppers can discover products easily and see how they are presented and promoted across the store.
Let's build
Ready to build a store that thinks for itself?
Tell us where you are new build, migration, or scaling what you've already got and we'll show you exactly how we'd approach it.